Dr. Phoenyx Austin, M.D.  is the founder of the FitBeauty Shop, the creator of Dr. Phoenyx Nutrition & Beauty productsand a best-selling author. A serial entrepreneur, communications consultant and health expert, Dr. Phoenyx loves creating products that make women look beautiful and feel awesome from the inside out! Highly respected for her expertise in nutrition, fitness and beauty, Dr. Phoenyx has been featured in many major publications and has served as an on-air health expert on networks such as ABC, CBS, NBC, FOX, and TV One.


About the Doc and the Shop:

Hey there!

I’m Dr. Phoenyx and welcome to my hub for all things FitBeauty! A few fun facts about me: I love writing, fishing, long nature walks, books, the smell of coconuts, working out, and I’m a total health junkie (and undercover tomboy) who believes nutrition and fitness are some of best forms of medicine — hands down! In fact, for as long as I can remember I’ve always had a deep love and appreciation for how simple things like good, healthy food  and regular exercise can significantly improve every aspect of our lives. And as a result of this deep love and appreciation, I’ve built a brand and business centered on my passions — and I absolutely LOVE what I do! From creating amazing products to help fellow ladies achieve our fitness and beauty goals, to creating fun and helpful content on topics like healthy eating and weight loss, to serving as a heath expert – it feels so incredibly awesome to be blessed with the opportunity to wake up each and every day to a life and career that I absolutely love!

Dr. Phoenyx’s “Skip Yourself Fit” Fitness Segment on NBC’s NewsOne


And now that you’ve learned a bit more about what I do, I’d like to share a little more about my healthy living journey, and more specifically, my personal weight loss journey so you can get an even better understanding as to why I’m so passionate about what I do – and hopefully my story will also serve as a source of inspiration to whomever may need it.


My Story:

Dr. Phoenyx

Now when it comes to women and healthy living, a very common struggle that we all face at some point, is our lack of self-love and body confidence. And this is especially evident in women who are overweight. That said, while getting in shape does most certainly require exercising more and eating a healthier diet, unfortunately for many women we never address take time to set back and address the deeper psychological component to achieving and maintaining our most fit and beautiful body. Many women don’t realize it, but being in an unhealthy mental space can and will negatively effect your health and body. And when I tell you this I’m speaking from both professional and personal experience. Personally speaking, much of the body transformation that I have been able to achieve with own physique was not just the result of diet and exercise – it also involved tackling issues of poor self-esteem, lack of self-love and depression. Fact is, there was a time years ago when I was in such a poor mental state and I didn’t love myself enough to make choices that made me healthy and happy, which then lead to common bad habits like eating tons of junk food and skipping exercise. And truth be hold, what I experienced is actually quite common among people who struggle with their weight – they also struggle with managing negative emotions, and ultimately these negative emotions fuel a vicious cycle of thinking poorly of yourself and making poor lifestyle choices as a result. But here’s the cool thing: When you start loving yourself, and respecting yourself, and putting YOU first, that’s when everything beautifully and almost effortlessly falls into place. Your mental space becomes healthier, your lifestyle choices becomes healthier, and your body naturally follows.

Bottom line ladies: Without question, healthy living is the greatest form of self-love. And your journey of greater self-love must first begin with recognizing and owning where you are at mentally and with your lifestyle choices. Remember, you can achieve anything you want with your mind, body and with your life – But first and foremost, you must believe that you deserve to look and feel your best!

And on that note, I’d like to welcome you again to my site and FitBeauty Shop! I’m extremely excited and happy to have you, and I look forward to seeing more of you!

Much Love!

– Doc



Dr. Phoenyx Austin, M.D. earned her Bachelors in Psychology from the University of Florida and her Doctorate of Medicine (M.D.) from Meharry Medical College. After graduating medical school and honorable service as a United States Air Force physician and Captain, Dr. Phoenyx subsequently retired from clinical medicine and now dedicates herself full-time as an entrepreneur, businesswoman, author, and communications consultant.