About the Doc:

Dr. Phoenyx Austin, M.D.  is the founder of the FitBeauty Shop, the creator of Dr. Phoenyx Nutrition, a best-selling author, and communications consultant. A health/fitness expert and certified Sports Nutrition Specialist, Dr. Phoenyx specializes in providing nutrition products and practical tips to help women achieve a fit, healthy and beautiful body from the inside out! Highly respected for her expertise in both fitness and nutrition, as well as her passion for making healthy living fun,  Dr. Phoenyx has been featured in many major publications and has served as an on-air health/fitness expert on networks such as ABC, CBS, NBC, FOX, NewsOne Now and Radio One.


About the Mission & Shop:

Hey there!

I’m Dr. Phoenyx and welcome to my hub for all things FitBeauty! A few fun facts about me: I love writing, fishing, long nature walks, books, the smell of coconuts, jumping rope, and I’m a total health junkie (and lifelong tomboy!) who believes exercise and nutrition are some of best forms of medicine — hands down! In fact, for as long as I can remember I’ve always had a deep love and appreciation for how simple things like good, healthy food  and regular exercise can significantly improve every aspect of our lives. And as a result of this deep love and appreciation, I’ve built an entire career centered on nutrition and fitness — and I absolutely LOVE what I do! From creating amazing products to help my fellow ladies achieve our fitness and beauty goals, to sharing fun and helpful videos and articles on topics like healthy eating and weight loss, to serving as a heath/fitness expert, I love waking up each day and dedicated my life to helping others (both women and men) live healthier and happier lives.

Dr. Phoenyx’s “Skip Yourself Fit” Fitness Segment on NBC’s NewsOne


And now that you’ve learned a bit more about what I do, I’d like to share a little more about myself, and more specifically, my personal weight loss journey so you can get an even better understanding as to why I’m so passionate about fitness and healthy living – and hopefully my story will also serve as a source of inspiration to whomever may need it.


My Story:

Dr. Phoenyx

Now when it comes to getting in shape we always talk about the obvious, such as exercising more and eating a healthier diet. But now I want to emphasize the psychological component to achieving and maintaining a beautifully fit body, because this is the component that often gets neglected. Many people don’t realize it, but being in an unhealthy mental space can and will negatively affect your health and body. And when I tell you this I’m speaking from both professional and personal experience. Personally speaking, much of the body transformation that I was able to achieve with own physique was not just the result of diet and exercise- it also involved tackling issues of poor self-esteem, lack of self-love and depression. Fact is, there was a time years ago when I was in such a poor mental state and I didn’t love myself enough to make healthier lifestyle choices, which then greatly played into why I practiced unhealthy habits like eating tons of junk food and skipping exercise. And truth be hold, what I experienced is actually quite common among people who struggle with their weight – they also struggle with emotions like depression, poor self-esteem and ultimately these negative emotions fuel a vicious cycle of thinking poorly of yourself and making poor lifestyle choices as a result. But here’s the cool thing: When you start loving yourself and respecting yourself and putting YOU first, that’s when everything falls into place. Your mental space becomes healthy, your lifestyle becomes healthy, and your body will naturally follow.

Bottom line: Healthy living is the greatest form of self-love and your entire healthy living journey will first begin with recognizing and owning where you’re at mentally. Remember, you can achieve anything you want with your body and with your life – you just need to first believe that you can reach your goal(s) and you must also believe, without a doubt, that you absolutely, 100% deserve every bit of health and happiness you hope for!

And on that final empowering and positive note, I’d like to welcome you again to my site! I’m extremely excited and happy to have you, and I look forward to seeing more of you!

Peace, Love & Healthy Living,

– Doc



Dr. Phoenyx Austin, M.D. earned her Bachelors in Psychology from the University of Florida and her Doctorate of Medicine (M.D.) from Meharry Medical College. After graduating medical school and honorable service as a United States Air Force physician and Captain, Dr. Phoenyx subsequently retired from clinical medicine and now dedicates herself full-time as an entrepreneur, businesswoman, author, and consultant.